Make a face at pediatric cancer
This year, IGA is proud to support the Charles-Bruneau Foundation with an initiative that’s as delicious, fun, and meaningful as it is impactful.
Blue raspberry lollipops will be sold at IGA stores in Quebec and New Brunswick for $2 plus tax, with proceeds going toward funding pediatric cancer research..
How to join the movement:
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Enjoy the treat
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Post your silly face with your blue tongue
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Tag IGA and the Charles-Bruneau Foundation on social media to invite your friends and family to join in!
Every lollipop sold makes a real difference in the lives of children with cancer. Make a face at pediatric cancer.
Meet the brave children affected by pediatric cancer who took part in our campaign in partnership with the Charles Bruneau Foundation.
Emma-Ève S.-B.
Emma-Ève, 7 years old, is a cheerful young girl with sparkling eyes. She is the third of five siblings. In July 2021, at the age of two and a half, she was diagnosed with acute lymphoblastic leukemia (ALL). After more than two years of treatment, she is now in remission.
Kingston L.
Kingston, 6 years old, is a lively little boy who brightens every place he visits. He has shown great courage since being diagnosed with Burkitt lymphoma, and received confirmation of his remission on March 17, 2025.
Ève G.
Ève is a beautiful 12-year-old girl who is passionate about cooking, skiing, and mountain biking. In April 2026, she completed the treatments she began following a diagnosis of acute lymphoblastic leukemia received in February 2024.
Logan B.
Logan, 8 years old, is a playful, sociable, and cheerful young boy. When he was only a few months old, his family was informed that he had neuroblastoma. As of spring 2024, he is now considered cured.
Zoé B.-P.
Zoé is an energetic and ambitious young girl! At just 10 years old, she is fearless and embraces life with enthusiasm. She is in remission from acute lymphoblastic leukemia, which was diagnosed in August 2019.
The Fondation Charles-Bruneau
Their vision
A future where all children with cancer enjoy a full recovery and renewed health.
Their mission
To give all children with cancer the best chances of recovery by financing research and supporting the development of projects in the area of pediatric hematology and oncology.
IGA and Cascades unite for cancer-free childhood
With the purchase of an eligible Cascades Fluff & Tuff®️ product, Cascades and Sobeys will collectively donate 50¢ to the Charles-Bruneau Foundation, for a total donation of up to $40,000. Offer valid at IGA stores in Quebec and New Brunswick from April 30 to May 20, 2026.
Participating Products
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