And for every box of this product sold, 50 ¢ will be donated to the foundations.**
Let’s give even more
From September 30 to October 7, 2026, your donations will be doubled! *
100% of all funds collected will be used to support initiatives related to youth mental health within hospitals in their region.
We thank you for your support
The demand for mental health care continues to grow. In order to make these services more accessible to young individuals, IGA is proud to contribute to the initiative "Mental Health in Youth: A Whole Family to Support Them." This initiative aligns with our common goal of promoting a healthy future for all by helping a greater number of children quickly access mental health support.
Donations collected in Quebec will go to these two foundations
CHU Sainte-Justine Foundation
Children and teens dream big, act boldly and make over-the-top their norm. Like them, and for them, the CHU Sainte-Justine Foundation sees beyond the impossible to redefine what’s possible. The Foundation mobilizes communities in support of the excellence and innovation that are the hallmarks of Sainte-Justine. The Foundation strives to inspire and motivate donors to help transform pediatric medicine and improve the lives of children and their family. One gift at a time, the Foundation empowers Sainte-Justine to drive change and build a better tomorrow for all, and for generations to come.
The Montreal Children's Hospital Foundation
La mission de The mission of The Montreal Children's Hospital Foundation is to inspire and mobilize the community to support innovation in clinical care, research, and teaching at The Children's Hospital. An internationally renowned pediatric Hospital integrated with the McGill University Health Centre (MUHC), The Children's provides highly specialized health care and supports the Health and Human Development Program of the Research Institute of the MUHC.
Donations collected in New Brunswick will go to this foundation.
IWK Foundation (In New Brunswick)
The Foundation supports the urgent and priority needs of IWK Health in Halifax, Nova Scotia. It provides specialized care to children and youth from all the Maritime provinces. It is building a movement aimed at making a significant impact on the lives of children and their families.
To learn more about this initiative, please visit afamilyofsupport.com.
* From September 30 to October 7, 2026, only, Empire company limited is matching donations made through its participating banners up to a maximum of $500,000 nationally.
**Empire Company Limited will donate $0.50 to support local kids’ mental health programs, through Family of Support, for every Compliments Rainbow Sprinkle Crispy Rice Squares box sold. This campaign is an ongoing commitment by Empire Company Limited. Empire Company Limited reserves the right to terminate this campaign at any time without prior notice. Visit familyofsupport.com or compliments.ca for full terms and conditions.